VAN DER VALK AWARDED AGAIN AS THE MOST SUSTAINABLE HOTEL CHAIN

We are proud to announce that Van der Valk has been named the winner in the hotel industry for the fifth consecutive year according to the Sustainable Brand Index™. This prestigious award highlights our ongoing commitment to sustainability and responsible business practices.

About the Sustainable Brand Index™

The Sustainable Brand Index™ is Europe's largest independent brand research on sustainability. It annually measures and analyzes consumers' perception of the sustainability of brands across various sectors. In the 2025 edition, more than 1,600 brands in 36 industries were evaluated, based on over 600,000 interviews and 50 million brand assessments.

Our sustainable initiatives

At Van der Valk, sustainability is at the core of our business operations. Some of our initiatives include:

Green Stay-concept: Guests can choose to have a green stay by opting out of interim room cleaning. In exchange, we will plant a tree in the Valkenbos area, contributing to a greener future.

Energy efficiency: Our hotels use solar panels, heat pumps, and energy-efficient systems to reduce our ecological footprint.

Local initiatives: Each hotel participates in local sustainable projects, ranging from waste reduction programs to collaborations with local suppliers.