Van der Valk uses cookies. A cookie is a small text file that is automatically stored or read on the visitor's device (electronic device) upon the first visit to a website. Cookies are intended to collect information about an individual, the website, or statistics. Some cookies also aim to improve the user experience of the website.

Why do websites use cookies?

Websites do not have memory. When you browse different pages of the website, you will not be recognized as the same user on those pages. Cookies can help the website recognize your browser. In short, cookies are mainly used to remember the choices you make, such as your preferred language and currency. Cookies also ensure that you are recognized when you revisit the same website.

Are all cookies the same?

No, there are different types of cookies and different ways to use cookies. Cookies can be classified based on their function, lifespan, and the party that places the cookies on a website.

Types of cookies

We distinguish between functional, analytical, and marketing cookies. We always place functional and analytical cookies. These are necessary to make the website work properly and do not process any personal data other than for the purpose for which this personal data is provided. With analytical cookies, we collect statistics about the use of the website by users. By measuring website usage, the website can be improved for the benefit of the users.

Marketing cookies process personal data outside of your field of vision. These mainly allow us to improve our services. For example, we can measure how often our website is used and what information visitors are looking for. We always ask for your permission to place marketing cookies. We use the following marketing cookies:

1. Advertisement - Cookies that allow us to offer relevant tailored content, as these cookies can identify an internet user on a website. This may include relevant offers and information about our services and products. We do this based on anonymized data about browsing, searching, and purchasing behavior, through our own channels and those of third parties. If you disable these cookies, you will still see ads, but they will be less relevant. Additionally, these cookies provide insights into the effectiveness of advertisements. For information on how these third parties process your data, you can view the following links:

2. How Google uses information

   the data policy of Facebook

3. Social media - We use social media cookies that allow the content of the Van der Valk websites to be shared on social media platforms such as Twitter, Facebook, Google, LinkedIn, and Youtube. When you click on a social media icon, the social media channels will place cookies on your device, enabling them to track your internet activity. We have no control over the cookies placed by social media channels and the data they collect, so we recommend reading the cookie policies of the respective social media channels.

4. Miscellaneous - Cookies that do not fall into the above categories, such as cookies that help optimize the user-friendliness of the website. These cookies remember preferences and interests, such as language and currency preferences, favorite hotel, and desired payment method.

Blocking and deleting cookies

If you do not want our website to store cookies on your computer, you can indicate this in the cookie notification that you will see when you first visit our website. By agreeing to the placement of one or more cookies, you give us permission to use all cookies for which permission is given as described in the cookie notification and in this cookie statement. Have you already accepted our cookies before? Then you can adjust this in the settings at the bottom of this page.
Please note that certain functionalities on the website may not work or only partially work if you disable cookies.

The placement of cookies can also be blocked through your internet browser. You can also configure your internet browser to receive a notification when a website uses cookies. You can then decide each time whether you want to give permission for this.

Most cookies expire automatically after a certain period and no longer record data from your site visits. You can also choose to manually delete the cookies before the "expiration date" has passed.

If you would like more information on blocking or deleting cookies, please refer to your internet browser's manual.

Third-party cookies used

Van der Valk uses services from the third parties mentioned below. These parties may also store cookies on your device while using their services. These parties may be located in unsafe third countries, including the United States. By accepting the cookies, you acknowledge and accept that this data transfer takes place, even though the level of protection in the third country may not be equivalent to that in the EU/EEA.

Van der Valk uses at the time of this version of the Cookie Statement:

• Facebook

• Google Analytics

• Google Tag Manager

• Hotjar is a powerful tool that reveals the online behavior and feedback of website visitors through heatmaps, session recordings, and surveys.

• Doubleclick

• Bing Ads

• Bloomreach

• LinkedIn

• Van der Valk Hotel Beveren

• HotelChamp [Van der Valk Hotel Luxembourg Arlon]

• LeadFeeder [Van der Valk Hotel Breukelen]

Version May 2023