[{"data":1,"prerenderedAt":403},["ShallowReactive",2],{"storyblokStory:lifestyle/hotspots/jong-ambitieus-niet-te-stoppen-fre-hotspot-vrouwen-utrecht/?en":3},{"story":4,"resolvedLinks":402},{"name":5,"created_at":6,"published_at":7,"updated_at":8,"id":9,"uuid":10,"content":11,"slug":386,"full_slug":387,"sort_by_date":59,"position":388,"tag_list":389,"is_startpage":20,"parent_id":390,"meta_data":59,"group_id":391,"first_published_at":392,"release_id":59,"lang":393,"path":59,"alternates":394,"default_full_slug":395,"translated_slugs":396},"Jong, ambitieus en niet te stoppen: FRÉ is dé hotspot voor vrouwen in Utrecht","2026-03-23T14:43:23.942Z","2026-04-20T11:24:19.681Z","2026-05-08T11:45:01.867Z",158054006623907,"f3d59a32-4401-4840-93dd-b84200c5a516",{"_uid":12,"tags":13,"ogImage":14,"ogTitle":21,"sections":22,"component":378,"metaTitle":21,"metaRobots":379,"metaKeywords":380,"overviewDate":16,"ogDescription":381,"overviewImage":382,"overviewTitle":384,"metaDescription":385,"overviewSubtitle":16},"0b20b216-ecac-460f-ba1c-0746e6d5ca83",[],{"id":15,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":17,"copyright":16,"fieldtype":18,"meta_data":19,"is_external_url":20},158056385946582,"","https://a.storyblok.com/f/299645/1536x2048/56dbc8e438/fre-utrecht.jpeg","asset",{},false,"FRÉ Utrecht",[23,37,51,106,129,137,222,358],{"_uid":24,"size":25,"text":16,"align":26,"image":27,"section":31,"component":35,"aspectRatio":36},"9f71d9d2-bb9a-4304-8b15-2063105fae83","lg","center",{"id":28,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":29,"copyright":16,"fieldtype":18,"meta_data":30,"is_external_url":20},158063587927758,"https://a.storyblok.com/f/299645/1536x2048/c7fcc66e3b/fre-utrecht.jpeg",{},{"spacing":32,"background":32,"overlapTop":20,"contentWidth":33,"sectionWidth":34},"_","md","full","content-image","5:4",{"_uid":38,"text":39,"title":44,"section":45,"titleTag":49,"component":50,"textAlign":26},"26659de9-cacc-4557-8b99-63d1db47ace4",{"type":40,"content":41},"doc",[42],{"type":43},"paragraph","Young, ambitious and unstoppable: FRÉ is the hotspot for women in Utrecht",{"spacing":46,"background":32,"overlapTop":47,"contentWidth":33,"sectionWidth":48},"sm",true,"contain","h1","content-text",{"_uid":52,"text":53,"title":16,"section":104,"titleTag":49,"component":50,"textAlign":105},"b0f485a4-6ce0-49c8-b632-6df7b1db43b5",{"type":40,"content":54},[55,89,92,102],{"type":56,"attrs":57,"content":60},"heading",{"level":58,"textAlign":59},2,null,[61,64,69,71,75,77,81,83,87],{"text":62,"type":63},"The 21-year-old ","text",{"text":65,"type":63,"marks":66},"Frederiek de Vos ",[67],{"type":68},"bold",{"text":70,"type":63},"is one of the youngest entrepreneurs in ",{"text":72,"type":63,"marks":73},"Utrecht",[74],{"type":68},{"text":76,"type":63},". With her successful store ",{"text":78,"type":63,"marks":79},"TRUTH",[80],{"type":68},{"text":82,"type":63}," is she the ultimate hotspot for all women to enjoy some shopping. Team ",{"text":84,"type":63,"marks":85},"Valk Life ",[86],{"type":68},{"text":88,"type":63},"takes you into her story and gives you a glimpse into this unique store.",{"type":43,"attrs":90},{"textAlign":59,"key":91},"p-0",{"type":56,"attrs":93,"content":95},{"level":94,"textAlign":59},5,[96,98,100],{"text":97,"type":63},"Text: Mara Dark",{"type":99},"hard_break",{"text":101,"type":63},"Photography: Mara Donker, Frederiek de Vos",{"type":56,"attrs":103},{"level":94,"textAlign":59},{"spacing":46,"background":32,"overlapTop":20,"contentWidth":46,"sectionWidth":48},"left",{"_uid":107,"height":108,"images":109,"section":126,"component":128},"334aa9ce-d7c6-4c02-9183-f0f4618d8b1c","200",[110,114,118,122],{"id":111,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":112,"copyright":16,"fieldtype":18,"meta_data":113},158063588689616,"https://a.storyblok.com/f/299645/5712x4284/9968599b9e/fre-utrecht.jpeg",{},{"id":115,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":116,"copyright":16,"fieldtype":18,"meta_data":117},158060217185552,"https://a.storyblok.com/f/299645/5712x4284/d2026f2e2f/fre-utrecht.jpeg",{},{"id":119,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":120,"copyright":16,"fieldtype":18,"meta_data":121},158060217427220,"https://a.storyblok.com/f/299645/5712x4284/9d07a88402/fre-utrecht.jpeg",{},{"id":123,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":124,"copyright":16,"fieldtype":18,"meta_data":125},158060217447701,"https://a.storyblok.com/f/299645/5712x4284/456da01728/fre-utrecht.jpeg",{},{"spacing":25,"background":32,"overlapTop":20,"contentWidth":127,"sectionWidth":34},"xl","content-gallery",{"_uid":130,"text":131,"title":134,"section":135,"titleTag":136,"component":50,"textAlign":26},"a96dc493-a0c4-49ef-9b9e-ce9561e5e7e7",{"type":40,"content":132},[133],{"type":43},"'I WANT EVERYONE TO FIND SOMETHING THEY FEEL GOOD IN'",{"spacing":25,"background":32,"overlapTop":20,"contentWidth":46,"sectionWidth":34},"h2",{"_uid":138,"blocks":139,"gridSm":220,"section":16,"component":221},"0df7a726-4caf-4485-8935-7df36827c9ee",[140,154],{"_uid":141,"align":142,"blocks":143,"component":153},"810678ac-fbc7-41f6-a64e-7cc4613520cb","start",[144],{"_uid":145,"link":146,"size":25,"text":16,"align":26,"image":150,"section":16,"component":35,"aspectRatio":152},"792375fd-a610-4fff-ac74-a92a8634f78e",{"id":16,"url":16,"linktype":147,"fieldtype":148,"cached_url":149,"prep":47},"story","multilink","/en/",{"id":15,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":17,"copyright":16,"fieldtype":18,"meta_data":151,"is_external_url":20},{},"1:1","item-column",{"_uid":155,"align":142,"blocks":156,"component":153},"d670c97d-faa5-42d5-a188-51d6d1cffe29",[157],{"_uid":158,"text":159,"title":16,"section":16,"titleTag":49,"component":50,"textAlign":105},"2d10ac6b-8b19-4332-a509-969177986e83",{"type":40,"content":160},[161,167,172,175,181,184,195,198,208,211,217],{"type":56,"attrs":162,"content":164},{"level":163,"textAlign":59},3,[165],{"text":166,"type":63},"FROM PASSION TO OWN STORE",{"type":43,"attrs":168,"content":169},{"textAlign":59,"key":91},[170],{"text":171,"type":63},"That fashion would play a major role in her life, Frederiek knew from a young age. With a mother and grandmother who were very involved with fashion, she grew up surrounded by fabrics, clothing, and creativity. Dressing up, sitting behind the sewing machine, and endlessly combining: it was in her from an early age.",{"type":43,"attrs":173},{"textAlign":59,"key":174},"p-1",{"type":43,"attrs":176,"content":178},{"textAlign":59,"key":177},"p-2",[179],{"text":180,"type":63},"Through a styling course and an internship with a stylist, she further entered the profession. There she discovered what she truly enjoyed: helping people, advising them, and making them shine.",{"type":43,"attrs":182},{"textAlign":59,"key":183},"p-3",{"type":43,"attrs":185,"content":187},{"textAlign":59,"key":186},"p-4",[188,190],{"text":189,"type":63},"At a certain moment she thought: ",{"text":191,"type":63,"marks":192},"\"I just want to do everything myself. 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Women between 25 and 35 years old, often young mothers who still want to look stylish and trendy. But what makes FRÉ special is that the store appeals to a much wider audience.",{"type":43,"attrs":294},{"textAlign":59,"key":174},{"type":43,"attrs":296,"content":297},{"textAlign":59,"key":177},[298,300],{"text":299,"type":63},"From young women to those over 50: everyone can succeed here. In fact, it's quite common for mothers and daughters to shop together and both leave with a successful outfit. As Frederiek herself says: ",{"text":301,"type":63,"marks":302},"\"That's what I like the most: that everyone can really find something here.\"",[303],{"type":194},{"type":43,"attrs":305},{"textAlign":59,"key":183},{"type":43,"attrs":307,"content":308},{"textAlign":59,"key":186},[309],{"text":310,"type":63},"Although a webshop is a possible next step, Frederiek attaches great importance to the personal aspect of her store. 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It's high time to take a look at this very complete city hotel in the heart of Roermond.",{"id":15,"alt":16,"name":16,"focus":16,"title":16,"source":16,"filename":17,"copyright":16,"fieldtype":18,"meta_data":383,"is_external_url":20},{},"Hotspot FRÉ Utrecht","The Valk Life team is happy to go out and discover the best hotspots, interior tips, and latest trends for you. This week we are in Amsterdam, what are the must-sees in our capital city? 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